A cultic revival without the cults?

“Cults are in style again. Or at least it’s trendy to call things cults—everything from QAnon to SoulCycle,” writes Jesse Walker in Reason magazine (June). Up until recently, “cults,” or new religious movements (NRM), were thought to have little appeal for Americans, especially as compared to the decades of the 1960s to the 1990s. But J. Gordon Melton, an NRM specialist at Baylor University, says that while we may not be reliving the early 1990s, there has been an intensification of cult and anti-cult rhetoric in American culture.